Olivia is brand for chicken pasture where chickens live in a joyful, natural and healthy environment; The name of Olivia derived from the laurel tree, meaning "symbol of peace”
Cause
The food industry has a problem with the process of producing chickens and eggs. As the internet have developed, and publicized food industry’s problem, consumers have begun to feel negatively about their food.
Strategy
Olivia works with small sized pastures which humanely produce healthy chickens and eggs.