Olivia

Branding

Overview

Olivia is brand for chicken pasture where chickens live in a joyful, natural and healthy environment; The name of Olivia derived from the laurel tree, meaning "symbol of peace”

Cause

The food industry has a problem with the process of producing chickens and eggs. As the internet have developed, and publicized food industry’s problem, consumers have begun to feel negatively about their food.

Strategy

Olivia works with small sized pastures which humanely produce healthy chickens and eggs.

Manifesto

Core Value

Logo

Logo Variation

Loading Animation

Color

Typeface

Photography style

Poster

Pattern

Event promotion video

Video Flow

Website: Adopting Chicken Program

Process