Curiosity

I was nominated in charge of key visual design for a representational lecture, Concept 2017, for the graphic design department at California College of the Arts.

I began to define what the essence of Concept was; an annual lecture to introduce diverse design trends by diverse designers and working professionals for students of the graphic design department.

The word for 2017 was “Curiosity," rooted on a feeling of “danger mixed with enjoyment and fun".

The core values of Curiosity are based on story-telling of a cat killed by mysterious people (the lecturers) and the audience who search for the people who killed the cat.

A symbol of Curiosity, Concept 2017 is a crime scene of the dead cat, Cu, with clues, cut letters of curiosity, as part of the visual language.